Leveraging Behavioural and Contextual Signals

Leveraging Behavioural and Contextual Signals (From Digital Distribution and UW) to Improve the Life Insurance Value Chain Digital distribution and underwriting provides life insurers with new ways to better understand customer behaviour. Although difficult to harness, digital behavioural and contextual signals provide a lot of power to improve the life insurance value chain. In this presentation, Petr Vaclav will outline how RGA and its clients responsibly leverage these signals to drive high-intent traffic, improve customer experience, streamline underwriting, increase conversions, and reduce risks.